Crown Affair in the UK: Our Guide to the Range

Crown Affair treats haircare as a ritual rather than a chore, with considered formulas and tools designed for healthy-looking hair that is soft, touchable and never weighed down. The range covers every moment of the week, from the towel you reach for after washing to the dry shampoo that stretches the days in between. It can be hard to find in the UK. This is our guide to the Crown Affair pieces we stock at Glow Trend, what each one does best, and how to put them together.

Why Crown Affair

The philosophy is gentle and long term: reduce friction when hair is most vulnerable, nourish with lightweight oils such as tsubaki and meadowfoam seed oil, and work with natural texture instead of fighting it. The formulas are designed to feel clean and light, leaving a natural finish rather than a coated one, and most suit every hair type. Like everything in our edit, each Crown Affair product was researched and tested before we chose to stock it.

The Hair Towel

A lightweight, waffle knit microfibre towel that absorbs water quickly without the rough rubbing of a cotton towel, helping to reduce frizz, breakage and tangling. Its shape wraps securely around the head and fastens with an elastic loop, so it stays in place while you carry on with your routine. Suitable for fine, thick, curly and colour treated hair, it can shorten drying time and helps hair feel softer and more manageable over time. Shop The Hair Towel

The Leave-In Conditioner

A lightweight cream that hydrates, smooths and softens without weighing hair down. Meadowfoam seed oil and tsubaki seed oil keep strands conditioned through the day, and the soft texture absorbs quickly for a natural, clean finish. Suitable for all hair types, it works on damp hair before air drying or heat styling, or on dry hair between washes to refresh and smooth. Shop The Leave-In Conditioner

The Texturizing Air Dry Mousse

For effortless, crunch-free texture. This airy, alcohol-free, non-aerosol foam enhances natural shape as hair air dries, adding lift, movement and a flexible hold. Bolivian pink salt builds texture, the Tsubaki Meadows blend adds weightless moisture and a plant protein blend of kale, carrot and lemon supports strength. It is best suited to fine to medium hair, works on straight, wavy and curly textures, and brushes out cleanly with no residue. Shop the Air Dry Mousse

The Dry Shampoo

A talc-free powder that refreshes roots, absorbs excess oil and adds soft volume without water. Finely milled tapioca and rice starches lift oil without a chalky residue, persimmon-derived tannic acid helps neutralise odour and camellia seed oil supports scalp comfort. The built-in brush applies it precisely, and the lightweight powder blends into all hair colours and textures for a natural finish. Shop The Dry Shampoo

The Overnight Repair Serum

A reparative treatment that works while you sleep. Amino acids, ceramides and botanicals help replenish strength, smooth frizz and improve elasticity in dry, damaged and brittle hair, while arginine supports keratin structure and niacinamide helps with manageability and shine. Hair feels softer and more resilient by morning, without being weighed down. Shop The Overnight Repair Serum

How to use the range

After washing, wrap hair in The Hair Towel rather than rubbing it dry. Work The Leave-In Conditioner through the mid lengths and ends, then, if you want shape, follow with the Air Dry Mousse, using one to two pumps for straight hair, two to four for waves and three to five for curls, twisting sections as it dries. On second and third days, brush The Dry Shampoo into the roots and use a little Leave-In on dry ends to smooth. In the evening, apply The Overnight Repair Serum to mid lengths and ends and style as usual in the morning.

Buying Crown Affair in the UK

Crown Affair is available in the UK from Glow Trend and dispatched from the UK. Because we source in small quantities, favourites often sell out quickly. If something you want is out of stock, join the waitlist on the product page and we will let you know the moment it is back. Shop the full Crown Affair edit

Frequently asked questions

Can you buy Crown Affair in the UK?

Yes. Glow Trend stocks Crown Affair, including The Leave-In Conditioner, The Texturizing Air Dry Mousse, The Dry Shampoo, The Overnight Repair Serum and The Hair Towel, all dispatched from the UK.

Which Crown Affair product is best for damaged hair?

The Overnight Repair Serum is designed for dry, damaged and brittle hair, using amino acids, ceramides, arginine and niacinamide to help with strength, elasticity and frizz overnight. Pair it with The Hair Towel to reduce friction and breakage when hair is wet and at its most vulnerable.

Does Crown Affair Air Dry Mousse work on curly hair?

Yes. It is suitable for straight, wavy and curly hair. For curls, work three to five pumps through damp hair with your palms, then separate and twist to define as it air dries. The alcohol-free foam gives a flexible, crunch-free hold and is especially good for fine to medium hair.