Inicia 12HR Illuminating Primer
Inicia 12HR Illuminating Primer
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A primer with genuine skincare credentials, developed in Mexico City by a brand with a strong commitment to both formula and sustainability. Inicia is a gel-cream that does several things well: it primes, illuminates, hydrates, and protects against urban pollution for 12 hours. The glow is soft and skin-like, not glittery, and the formula is versatile enough to be worn alone, layered under or mixed into foundation, or used as a spot highlighter on the face and body.
The ingredients are rooted in Mexican botanicals. Tepezcohuite supports skin regeneration and tone; cactus flower extract softens and hydrates; Agastache Mexicana soothes and shields against environmental stressors; and shea extract brings gallic acid, a potent antioxidant that helps defend against pollution-induced dullness.
The packaging is 100% aluminium, plastic-free and fully recyclable.
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