Inicia 12HR Illuminating Primer

A primer with genuine skincare credentials, developed in Mexico City by a brand with a strong commitment to both formula and sustainability. Inicia is a gel-cream that does several things well: it primes, illuminates, hydrates, and protects against urban pollution for 12 hours. The glow is soft and skin-like, not glittery, and the formula is versatile enough to be worn alone, layered under or mixed into foundation, or used as a spot highlighter on the face and body.

The ingredients are rooted in Mexican botanicals. Tepezcohuite helps skin look smoother and more even; cactus flower extract softens and hydrates; Agastache Mexicana soothes and shields against environmental stressors; and shea extract brings gallic acid, a potent antioxidant that helps defend against pollution-induced dullness.

The packaging is 100% aluminium, plastic-free and fully recyclable.

Best for

A soft, skin-like glow and a smooth base, worn alone or under makeup.

How to use

Smooth over the face after skincare and before foundation. Or mix a little into foundation for a sheerer, glowy finish, or tap onto cheekbones and collarbones as a highlight.